Opening：

Nowadays, large printing houses have realized the marketing needs of CTP are constantly increasing nationwide.
The pioneering equipments agents who come from Guangzhou cities with developed printing technology have clearly understood if they want to share a slice of cake on the market and catch up with the needs, they have to improve promotion and intensify after-sale services. The war for market is very fierce in Guangdong province now.
 

In Hubei, the situation is the same. A war minus the shooting has been declared. We just wait and see who the winner in the end is.

Let’s have a look at the greatest strengths in Hubei. There are thousands of printing houses of different scale, where lies huge market potential of CTP.

Dialogue with Yang Fu Ming (Engineer)

The war will bring a new upsurge of installing CTP for traditional PS in two years.

Advantages of CTP for traditional plates

Question: It’s said that polytech’s CTP for traditional PS gained great recognition as soon as it was put onto the market. Your company as an agent of Polytech sells. Until now what achievements have you obtained on Hubei Market?

Yang: In May, 2010, Polytech’s CTP series for traditional Ps, Ausetter 800 was put onto the market. In two months, more than 10 Ausetter 800 equipments were installed. Our target is to achieve at least 20 installations before spring festival this year. In printing industry, there are different opinions on CTP for traditional plates, but Polytech has chosen it resolutely from varieties of technology. A new upsurge of installing CTP for traditional PS will come in two years.

Question: Compared with the popular thermal CTP on the market, what’s the greatest strength of CTP for traditional PS plate?

Yang: Compared with the popular thermal CTP on the market, the greatest strength of CTP for traditional PS plate is the price of consumption materials. Let’s make a calculation. If we save 10 Yuan per square meters for using traditional PS plate, but not CTP plates in a small or medium printing enterprise with plate output of 5000 plate / month, the cost of plates we can save in one year comes to 600,000 Yuan which is almost the price of a domestic thermal CTP. In fact, the key advantage is its resistance rate and duplicated printing in some special fields like package. Generally speaking, the higher photosensitivity is, the lower resistance rate is. While it has been proved in practice that traditional Ps plates have higher resistance rate, so when the problems of photosensitivity are solved, PS shall surpass the other kinds of plates.

The first enterprise to actually use PS Plates

Question: On the market there are more and more enterprises manufacturing and selling CTP for traditional Besides, PS Lüscher AG and Basys Print, domestic enterprises for similar kinds of products will increase continually. So will similar products. How do you find Polytech’s Ausetter 800?

 

Yang: I am confident of Ausetter 800. It’s different from UVCTP/CTCP on the market and its real plate-making using traditional plates.

Traditional PA plates have three models: YP-2，YP-Sand YP-UVP. Yp-2 is the most common. YP-S is of fast sensitivity, which photosensitivity is higher than YP-2, while YP-UVP is of high sensitivity which is highest among the three. CTCP or UV CTP on the market usually uses YP-UVP. The price of it is also the highest. We are confident of Ausetter because it can use normal PS plates and we can stably finish plate making on traditional plates when the power of optical pick-up is set at 50%.

A long way to go for Traditional plate CTP after rapid increase

Question: How do you feel about the prospects of CTP for traditional plates?

Yang: At present, polytech’s Ausetter 800 supplies repair guarantee for 200,000 plates in 2 years, which is a large number. Only when they have high-quality technology and equipments, can they have enough confidence and courage to face the rough after-sale service. Consequently, CTP for PS will be launched onto market successively. In the next one to two years, CTP for traditional PS will present a growth trend like a wave crest. Short-term entry at cost, maintenance fee and consumptions price will attract a lot of enterprises who want to introduce in CTP but still wait.
This will bring sales to a climax.
 

In the war, CTP can be leased.

The concept of charging by plate for leased equipments are applied most in fast-printing equipments. What’s the first reaction of customer when they hear this kind of leasing method?

Question: When making decisions to purchase CTP, what they most worry about are the following questions: first, the problems of their business mode; second, problems of professional personnel, third, problems of taking risks. If they buy on the equipment and they are not satisfied with its functions, what can they do? Polytech dares to lease, but how can they remove these worries from customers?

Yang: Polytech believe their concept of whole process service and leasing mode can remove these worries from customers. In their leasing solution, the first term is whole process service and leasing mode. The service is put before the mode, because polytech clearly knows that it’s important to make customers accept leasing services, including training equipment technologists, designing workflow, instructions of craft and so on. Also they need to lead customers quickly enter the new field of CTP during the transition and customers won’t need to pay more attention to the unfamiliar fields and use more cost, but to focus on their main line of business.

Question: The second term in CPT leasing solution is prepaid deposit, charging by plate, comprehensive services. How do you comment this leasing policy?

This kind of leasing method reduces customers cost to use equipments. They just need to pay a little deposit which can be refunded after due date. Besides, the withdrawal mechanism in the leasing mode offers customers flexible opportunities to choose their future business. At certain time, they can stop the leasing, for example, when the plate output comes to certain number, they can choose to buy CTP. Our rules enable them to quit without high cost. No doubt, Hubei people will hold aloof at CTP leasing mode for a period just like the other new-born things. Whatever, we’re full of faith in the market prospects of leasing equipment services.

Next：Amsky Hit the Market with CtPS Ausetter800, Digital Plate-making Machines for Traditional Plates
Pre：Amsky’s New Strategy: Leasing CTP Instead of Selling